A Newsletter on Mass Customization , Personalization , and Customer Integration , edited by Frank T . Piller , TUM Research Center on Mass Customization & Customer Integration
نویسنده
چکیده
Customize your time: Mass Customization in the watch industry: Watches are one of the most prominent fashion items and a dominant matter of self expression. Thus, customization of watches is a very interesting field to study. Recently, three new examples of mass customization in this industry came to the market: the Microsoft SPOT watch, the customization initiative in Swatch’s Via della Spiga concept store, and Custom-made Swiss watches from Factory 1to1.
منابع مشابه
Does mass customization pay? An economic approach to evaluate customer integration
The paper provides an integrated view of value creation in mass customization-based production models. While flexible manufacturing technologies are often seen as the main enabler of mass customization, we argue that modern information technologies play a similar important role. Their significance is based on enabling a distinctive principle of mass customization efficiently: customer integrati...
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In the closing chapter of this book we would like to share with our readers our view about the future of the customer centric enterprise and the enabling strategies of mass customization, customer integration, and personalization. We will also comment on fields for further research necessary for the development of new processes, tools and programs for integrating the customer into value creatin...
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